You’ve heard all the hype about social media. You know you should join in because if you don’t your competitors will and you’ll lose out on big potential money. On the other hand, you dread the thought because you already have enough going on and it’s just one more thing to add to the growing list of things to do.

Of course, this is where I’d love to plug our services and say let us handle that for you, but that really isn’t the point of this blog.

Before engaging in social media you need to know WHY you are going to focus on social media. You need to have a purpose and know what you want from social media. While marketing is becoming more and more about the customer, you’ll be much more effective in reaching them if you have goals.

I encourage you to sit down and take 15-30 minutes and just write out whatever comes to mind about what you’d like to accomplish through social media. Then choose the top three things and evaluate your current social media marketing.

If you want to bring in clients under the impression that you are the most helpful Real Estate agent in town, for instance, then your Facebook page & YouTube channel should reflect free tips for buyers and sellers. Be helpful. Don’t just post your listings and “contact me” messages. You get the idea.

Perhaps you have another goal for social media. Either way, if you know what goals you want to reach through social media marketing, you’ll be able to better determine which marketing content will achieve the desired results.

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