The Akshaya Patra Foundation – “No child in India shall be deprived of education because of hunger” Narendra Nag( His Designation) spoke about how Social media API can be used in the website to attract more visitors How to achieve ROI using Social media platform, How to design your campaign to raise more attention online. Also discussed about how to leverage Social media marketing for benefiting the B2B and Nonprofits. Narendra Nag also pledges that he will support Akshaya Patra by donating funds to the foundation. He also urge the participant in the Social India Conference to Support the Akshaya Patra initiatives. The Social India Conference 2011 was organized in Aid of Akshaya Patra to raise Funds and friends. Speakers from all over the globe were part of this conference, we had more than 300 Social media enthusiast attending this conference for 2 days in Royal, Orchid Bangalore. Most of the attendees pledge to donate to the cause in the event. To donate online click here: www.akshayapatra.org To view more video about Akshaya Patra click here: www.youtube.com For Social India Videos click here: www.youtube.com Video Rating: 5 / 5
Social media is widely accepted as a channel that offers b2b marketing teams new ways of conveying brand messages and interacting with potential customers online. However, getting the most out of social media is not an easy challenge. The opportunities it presents are coupled with an array of additional challenges, not least assessing ROI and proving to the board that time spent on Twitter means more profit at the end of the year. Back in March 2011, B2B Marketing held an intensive day of social media training. The day was designed to help B2B marketers battling the problems outlined above. Representatives from social Media expert Marketing Options International were in attendance and they produced this video from the event, which highlights the key learnings from the day. Video Rating: 5 / 5
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BtoB asked five top marketers about their social media marketing experiences. This video features Alex Craddock of Visa, Linda Boff of GE, Mark Rentschler of Makino, Marc Green of National Starch and Pam Didner of Intel. www.btobonline.com
Vicki Flaugher explains when automation can be used without sacrificing engagement in your B2B Social Media strategy Video Rating: 0 / 5
The best thing regarding social media will be the possibility to start a discussion. However, several companies neglect the chance to begin a discussion. It’s really no longer appropriate to inform people to ‘Follow’ or ‘Like’ your own brand. You have to begin a discussion. I’m going to discuss 5 ideas you can apply to advertise your own brand in social media.
USE UP IT TOWARDS ALL CUSTOMER COMMUNICATIONS
Add the website link and more knowledge about the best way people might interact with your own brand on all customer (and prospect) communications. Whether it is email, print or display advertising…do it. Social media ought to be considered a required component of your brand if you ever assume discussion to take place. Moreover, never conceal or hide the truth that you will be on Facebook or Twitter; be proud that you will be available on social networks that they apply.
BE ELIGIBLE THE FOLLOW/LIKE/SUBSCRIBE WITH INTENT
Purpose will be the major term here. The terminology of the best way is obviously subject to change (like, follow, subscribe, fan, etc. ), even so the purpose rarely should. Just what exactly do I imply by purpose? Basically, just what exactly would be the most important reason why an individual or prospect would certainly follow your own brand. If it’s special discounts and special deals, then opt for that. If it’s information and buzz, opt for it. There is certainly really not only a method which pertains to every single business, so consider the kind of updates and content you will focus on most.
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DISTRIBUTE A VARIETY OF MEANINGFUL AND UPDATES
This is actually the most significant obstacle companies include with their viewers, specifically B2B small businesses. They are not able to observe the fact they have access to a lot of articles and expertise. Set aside a second and record every single strength and edge of knowledge you or your organization possesses. After that filter which record down to regarding 5 or 6 items. And then look at those areas your own main expertise that one could discuss with the world. The bigger the little company, the greater chance is available, but even solopreneurs may benefit from this.
At this point, this is how it gets exciting. Diversify your own updates by classifying your own updates right amount of categories: lead generation, culture/buzz, customer service, branding and thought-leadership. This is certainly only a sample of how you may manage your own updates – it might fully range according to the business, industry and sales process.
In case you are working right, you may properly ignite discussion, earn inbound mentions and perhaps determine customer testimonials.
WRITE ABOUT AND EMPHASIZE PROMINENT MEMBERS OF YOUR FAN BASE
Maybe you have despised which arrogant punk at a networking event who provides his company cards out like he owns the spot and expects you to acknowledge them? Yeah, I do believe we all remember this guy. Avoid being it in social media. That is certainly, never discuss yourself or your company regularly. Instead, get rid of your own business/brand from the experience and distribute changes regarding your own customers. Ideally there is a handful of happy customers which never mind you expressing their happiness on your brand. Discuss their reviews, their emails*, their video clips and them as people.
Im a senior editor at Audubon magazine where I listens for the rumblings of the newest environmental trends and covers subjects from politics to tourism and I also the magazine’s Green Guru, advising readers on everything from how to deice their front steps without killing plants to what eco-friendly insulations can keep out the cold. My work has also appeared in Scientific American Mind, the Utne Reader, E, the Environmental Magazine, and Scholastic’s Science World.
Social networking has unleashed an unprecedented revolution in the way people communicate in the world, and business marketers are very interested in using social media for advertising, generating leads, and connecting with customers.
So far, social media marketing has been very effective, and there are many great cases of how companies have successfully used social media. Businesses have conducted numerous campaigns on Facebook and Twitter to use the power of social marketing to connect with consumers and help marketing messages spread virally.
However, while social media sites are acceptable places to advertise for B2C companies, a problem arises for B2B companies using social sites like Facebook and Twitter. These popular sites are meant for people connecting as friends, so it makes sense for businesses that sell to consumers (B2C) to advertise there. LinkedIn a good social network for business people to network together as professionals, with a focus on personal career, but it’s not really for trade and making deals between businesses. LinkedIn may work sometimes for B2B advertising, but it is inadequate to be considered a B2B social network, since its emphasis is on personal resumes and human resources, and it has no product engine.
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A business-to-business (B2B) company can create a helpful page on these social networks to share some information about their company, and many B2B companies do have a presence on Facebook, Twitter, and LinkedIn. For example, both Salesforce and Lockheed Martin have good Facebook pages. However, these pages have limited use for wholesalers, manufacturers, and business service providers, who are looking to connect with other companies.
Alibaba is a popular B2B directory that wholesale companies can use to market their products, however it has no social networking components, and has gone though big scam and fraud scandals recently.
It seems that there isn’t really a good B2B social networking site for marketers, and businesses are trying awkwardly to use Facebook and Twitter for B2B marketing.
One site that was created to solve this problem is MyTradeZone.com, which is a new B2B social networking site. Any business can sign up free and create their company profile, upload their products & services, request price quotes, and follow other businesses.
B2B companies can take advantage of this great revolution in social marketing and promote their company on several channels to connect with their customers, generate leads, and ultimately grow their business.
Georgio works at MyTradeZone, a new B2B social networking company helping to connect businesses on a global trade marketplace.
For many B2B organizations, social media has seemed out of reach or undervalued. But that doesn’t have to be the case. Social media in its purest form is communication_and communication keeps business moving, no matter how it_s facilitated. Today, B2B organizations can use social media to increase awareness, capture customer feedback, generate leads, research target markets, and monitor the competition. Join this session to hear Kelly Ripley Feller, Citrix, Brian Stokoe, Caterpillar Inc., and Maura Ginty, Autodesk, talk about their social strategies and what they’ve learned. Video Rating: 0 / 5
Sales intelligence applications have changed the sales landscape much the same way that the Bloomberg Terminal changed Wall Street. Social selling is driven with accurate sales intelligence. Sales productivity increases as more data is captured with trigger events being the action. InsideView, the social CRM application which brings comprehensive sales intelligence gained from social media and traditional sources directly into any CRM platform for increased sales productivity and revenue. Video Rating: 4 / 5
This is where agreements are made — Whether it involves a ring, a conversation — there is a level of commitment. In B2B this is most probably where you are approached for quotes, collaboration etc…
This webinar focuses on the venues which are likely to generate most enterprise viewing for your brand, and on the tools which will give you insights about your prospects, customers and competitors. Peppered with pragmatic yet low cost suggestions, this webinar will help you propel your social media activities into a higher gear within weeks. Social marketing is not just about launching Facebook page or posting a tweet… In fact it’s about your responsibility as a B2B marketer to perform three major tasks: 1. Understand what the industry (and mainly your customers) are interested in. 2. Enable your organization to take a proactive leading part in this conversation 3. Establish tangible goals and a framework of metrics to optimize the social activity In this webinar you’ll be introduced to: • A discussion about the most relevant social arenas / venues for B2B • The most prominent social media marketing strategies for B2B • Effective framework for engagement • Methods of mining conversations about your products, prospects, customers, and competitors. • Relevant goal setting for social media activity • How to measure the impact of your actions For More Information: s.2creativ.com
On May 4, 2011 Davanti Digital Media hosted a seminar at the 13th Annual Staten Island Conference, held at the Hilton Garden Inn and presented by The Staten Island Economic Development Corporation (SIEDC). During the seminar, Justin Leshynski, Co-founder & Vice President of Davanti Digital Media presented “Big Business Results, Small Business Budget: Leveraging the Power of Social Media Marketing for Small to Mid-Size Businesses”. Justin, also well-known as a New Media Speaker, Trainer and Consultant, touched on many important aspects of using Social Media in the small business space. Justing explained how and why SMBs can use social media for Marketing, Customer Service, Reputation Management, Market Research and more. Justin also shares social media cases studies and success stories, as well as some of the “DOs” and “DON’Ts” for businesses using social media. Next, special guest speaker, Christina “CK” Kerley presented “The Mobile Revolution–And What It Means for Today’s Businesses”. CK is one of the foremost experts on Mobile Marketing. CK shared on mobile marketing tools such as SMS Text campaigns, Location-Based Marketing, Geo-Fencing, QR Codes and more. She also touches on B2B social media and mobile marketing as well as the importance of businesses having a mobile website in today’s market. CK says with 5 Billion worldwide subscriptions being mobile is not an option for today’s businesses, big or small. This is Part 3 of 6 of the seminar which lasted approximately … Video Rating: 5 / 5
